New travel site for boomers: Boomeropia

I'm not quite a Boomer. Not really Gen X, either. (Born in 1965 makes me either the last year of the boom or the first year of Gen X.) But I do know a great marketing idea when I see one. In case you've been under a rock for the last 40 years, the boomer generation is starting to retire and these retirees are redefining what it means to retire. To wit: my good friend, Liz Dahl, who has started a travel site for boomers focused on fun, unique experiences. But don't take my word for it. Check it out for yourself. She's getting tons of press and deservedly so! Read more here: New travel site for boomers: Boomeropia - Yahoo! News

Baby Beatle -- Fun on a Friday

This little guy is so cute and hilarious, singing and dancing in his diapers. Guaranteed to put a smile on your face as you head into the weekend.

Will Online Advertising Weather a Recession?

Historically, ad budgets are one of the first things to get cut during a recession. These folks predict that traditional advertising will get cut (t.v., print, radio), but online advertising --particularly social media -- will weather the storm.

Then I read this article on how web advertising was up 27% in 2007. The analysts at IDC are expecting online advertising to weather any economic downturns as well:

IDC analyst Karsten Weide said businesses affected by the slowing U.S. economy will slash other advertising budgets before paring their online campaigns. "We think there will be some effect on ad spending overall, but we think online ad spending will almost be unaffected even if there's a depression," he said.

CBS Offering Free, Live, Online Coverage of Entire NCAA Tournament

I grew up in Kentucky. Went to Indiana University. Following college basketball was not optional in those parts. Now I can watch all the games online for free. (I'll still watch at home on the flat screen but if I'm at the office during some of those early round games . . .) I'm rooting for University of Louisville this year. And Purdue, for my hubby.

Facebook's Virtual Trap

You may have heard about companies researching prospective employees online and finding out all sorts of unflattering things via the wanna be employee's MySpace page or Facebook profile. What you might not know is that it isn't always easy to remove your profile altogether. Facebook, it seems, keeps an archived version of your profile and there are still invisible trails that reach back to you. There are technological reasons why they do this, but it's not good from a PR standpoint. Read more here: How Sticky Is Membership on Facebook? Just Try Breaking Free - New York Times