Last Lecture Professor Randy Pausch, 47, Dies

He was, in many ways, a marketing phenomenon. An example of how an idea catches on and spreads like wildfire on the web. (Because it was a good idea and an inspiring message; not because some marketing folks pushed it.) His touching "Last Lecture" was viewed by millions online and his book about the lecture became a bestseller. Today, Professor Randy Pausch, succombed to the terminal cancer he has battled for over two years.

Read about his incredible life here: Last Lecture Professor Randy Pausch, 47, Dies - Well - Tara Parker-Pope - Health - New York Times Blog