Branding the New Government

Our new president is known for a lot of things -- hope, change and all that -- but the marketing community has long been impressed with his branding ability. He stuck with one slogan (more or less) throughout his campaign. He has a visual brand that is clear and easily identifiable. And now he's brought that design sensibility to the White House web site. To my eye, it's clean, modern (without being young/edgy), easy to navigate and interesting. There are interactive elements and multi-media. There is a blog, which is a nice start, but it's not very bloggy in practice. Looks more like press releases inserted as blog posts to me. I assume it's a work in progress.

Read more: Web Design You Can Believe In | Fast Company