Dove's 'Real Beauty' Pics Could Be Big Phonies
I hope this isn't true because so many women I know think the Dove ads are brilliant (and great for our teenage girls to see), but there are rumors that the photos were extensively touched up. . . not so "real" after all. Now, if they were touching up things like hair sticking out, that'd be o.k., but any cosmetic changes would defeat the entire purpose of the campaign.
Read more: Dove's 'Real Beauty' Pics Could Be Big Phonies - Advertising Age - News
Read more: Dove's 'Real Beauty' Pics Could Be Big Phonies - Advertising Age - News
posted by Sherean at
1:58 PM
2 Comments:
Have you seen the Dove Campaign for "Real Beauty?" The O&M commercial 'Evolution' winds up with: "Every girl deserves to feel beautiful, just as she is?" The campaign is a global effort by the soap manufacturer at widening the definition of beauty and declaring every woman's innate capacity to be beautiful.
Dove's excellence battle has spread like out of control fire all through the web. Viral promoting is an intense device that all ventures are starting to utilize.
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