New Way of Making Music
The digital music revolution continues. Last year was the first year that downloaded single sales were greater than CD sales.
Today, we learned that Justin Timerlake’s new label has signed its first artist, Esmee Denters. Guess where he found her? On You Tube! Just like “American Idol” has the power to break an artist, now the social networking phenomenon is enabling artists to generate fan bases before a label ever signs them.
Here's a link to a clip of Esmee Denters on YouTube: http://www.youtube.com/watch?v=OozOELyx_yY
Today, we learned that Justin Timerlake’s new label has signed its first artist, Esmee Denters. Guess where he found her? On You Tube! Just like “American Idol” has the power to break an artist, now the social networking phenomenon is enabling artists to generate fan bases before a label ever signs them.
Here's a link to a clip of Esmee Denters on YouTube: http://www.youtube.com/watch?v=OozOELyx_yY
Labels: Justin Timberlake, marketing strategy, social media, YouTube
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